‘Giraffe 4 Mascot’ campaign reaches new heights

The night before the Imagine Beach 2030 online event, two students made their way across campus with a roll of tape and a stack of flyers with “Giraffe 4 Mascot” in bold, black lettering. By morning, over 50 pink and blue flyers were posted throughout campus calling for the giraffe as Long Beach State’s new mascot. Following the retirement of Prospector Pete last September, the mascot’s absence created a vacuum, leaving students to wonder who or what will take his place. Enter second year film major Dominic Hure and third year political science major Jonah Zeko, the brains behind the Long Beach Long Necks, a student-run campaign advocating for a giraffe mascot. The Long Beach Long Neck was initially the brainchild of Hure, who approached Zeko with zeal, just days before Imagine Beach 2030. The two-day online event garnered community input for the future of the university last November. “[Hure] basically said, ‘I want the giraffes to be our new mascot. This is my dream and you have to help me,’” Zeko recalls. According to Zeko, the Long Beach Long Necks idea was not out of character for Hure, who has created kooky and unconventional content such as a two-minute

By | 2019-02-06T23:08:16+00:00 Feb 6, 2019 | 9:12 pm|Categories: Arts & Life, Features|Tags: , , , , |

Nike kicks off campaign with Kaepernick

Buy it or burn it? That is the question consumers are asking since Nike took a risk in making former NFL quarterback Colin Kaepernick the face of their 30th anniversary slogan campaign. Since opting out of his contract with the San Francisco’s 49er’s, Kaepernick has yet to land with another team — until now. Kaepernick posted a photo on Instagram last week on Monday officially announcing his involvement with a team, only it wasn’t an NFL team. Kaepernick joined team Nike. What a way to give the quarterback another chance to speak his piece. In the photo, a simple yet powerful sentence is centered in the middle of Kaepernick’s face saying, “Believe in something. Even if it means sacrificing everything.” Yes, Nike just did that. In 2016, Kaepernick began a controversial movement when he started kneeling during the national anthem before each season game, in protest against civil rights issues such as police brutality and social injustice. His silent action spoke volumes and sparked a national conversation. Although making Kaepernick front and center of the campaign, as a disputed figure in today’s political world, was a bold move, it was also genius marketing. People have been trying to expose police

#MeToo: I am a victim of misguided movements

The past couple of days have brought the #MeToo campaign to the front of my social media platforms. Friends, coworkers and favorite artists have shared the hashtag, painting my screen with heartbreaking tales of sexual harassment and assault, tales that I would’ve never discovered were it not for actress Alyssa Milano. She asked her followers on Twitter, with their discretion, to share these accounts using the phrase #MeToo to introduce just how polluted our lives are with incidents of sexual violence. Survivors of sexual assault have used social media to come forward. It’s beautiful; they’re using an accessible platform to remind each other that these acts of violence against them should not be shameful, should not be unspoken, should not be silenced. And these participants are empowered. Time and time again, we see campaigns such as #MeToo directed at the support of women, and we forget the more integral part of the issue: addressing the male behaviors and attitudes that cultivate the rape culture that #MeToo alone will not end. The burden should not lie solely with women; we are already relentlessly made aware of the possibility of being stalked, assaulted, raped and killed in every facet of our lives.

By | 2017-10-18T19:56:24+00:00 Oct 18, 2017 | 7:54 pm|Categories: Opinions|Tags: , , , , , , |