CSULB continues to grapple with identity crisis

If there is one thing most members of Cal State Long Beach can agree on, it’s that the school has commitment issues. First of all, what is the university’s official name — CSULB or Long Beach State University? Is the mascot a prospector, a pyramid, The 49er or The Beach? A revolving door of logos, various acronyms and conflicting mascots has screamed identity crisis for nearly 70 years. Andy Hoang, associate vice president of marketing and communications for the university was hired in 2013. Ever since, he has been working to remedy the school’s lack of consistent branding — and he’s received mixed reviews. “Regardless of what business or organization you're from, lacking a cohesive and consistent look weakens your identity,” Hoang said. “It does not put you in a position of strength as a unified organization.” After several years of research and combing through statistics about the school and the Cal State University system, Hoang and his team have launched what they feel will unify the school — the Strengths and Strategies initiative. This initiative inspired the “no barriers” campaign and has updated older university logos. Under the campaign, Hoang has also taken steps with his team to upgrade

By | 2018-02-22T12:42:48-07:00 Feb 21, 2018 | 10:36 pm|Categories: Campus, News, Showcase, Today|Tags: , , , , , |

CSULB funds “Go Beach” letters from state bond

Contrary to popular belief, no student fees were spent to build the 6-foot, concrete gold-cast “Go Beach” letters near Brotman Hall. The new “Go Beach” letters were erected the first week of school and stand 6 feet tall by the west turnaround as a byproduct of a $26 million campuswide utility infrastructure project, which was fully compensated by a state bond. According to Mark Zakhour, director of design and construction services, the campus was required to replace rusted, leaky water pipes that were once underneath the west turnaround. Zakhour said the old water pipes were inefficient in providing heating and cooling in a timely fashion. Instead of replacing the wall that once stood in that area, the university and facilities representatives opted to put up the seven letters as a designated “selfie-central” for passersby as well as provide a site that offers shady seating areas and WiFi. The implementation of the letters came to be as part of a way to save money and “enhance the student experience,” Zakhour said. The funds for the infrastructure projects on campus come primarily from state bonds. Tony Malagrino, interim associate vice president for physical planning & facilities management, confirmed the cost of the

By | 2018-02-13T21:28:50-07:00 Feb 13, 2018 | 9:28 pm|Categories: Campus, News, Showcase, Today|Tags: , , , , , , |

Board of Trustees meeting discusses tuition hike for CSU students

Trailing the announcement of a potential increase in tuition last November, the Cal State University Board of Trustees met Tuesday to discuss the issue again in more concrete terms. Going into the 2018-2019 academic and fiscal year, the board is requiring a state investment of $263 million and an additional $19.9 million in tuition revenue for their plan of five areas of investment, according to the Committee of Trustees’ minutes from the meeting. These areas of funding include the second year of Graduation Initiative 2025, compensation increases for all employee groups, enrollment growth of 1 percent, investment in critical infrastructure and mandatory cost increases for health care, minimum wage and retirement for faculty. Despite the state budget plan promising continued investment in higher education systems, only about $92.1 million is being allocated to the Cal State system. This will leave a $171 million gap that the board has two plans to close, the primary of which is an increase in tuition for students beginning fall 2018. The price hike would affect undergraduate students, with an increase of $228 per student, bringing annual tuition to $5,970 and creating about $69.8 million in new revenue to support the system’s operating budget. Though