Merchandise of our favorite fuzzy tails relocate in the bookstore

A recent Twitter post from Alex Manfredi, Daily 49er assistant sports editor, caused community-wide speculation over the possibility of a squirrel becoming the new mascot for Long Beach State. “So I guess we’re the LB squirrels?” Manfredi’s tweet read with a photo of the squirrel merchandise on display in the campus bookstore. Kierstin Stickney, marketing and communications director for the 49er Shops, immediately debunked any rumors that there was any connection between the squirrel merchandise and the university choosing such a mascot. “The bookstore is in no way promoting the squirrel as a mascot contender,” Stickney said. The squirrels that scamper freely around LBSU have gained such a large fan base that students have created Instagram @squirrelsofcsulb and Facebook @CSULBSquirrels, pages for them. The two social media sites have a combined total of 3,063 followers and multiple students contributing photographs. In response to their popularity, the 49er Shops first ordered squirrel merchandise in April 2017 for the fall 2017 semester, according to Stickney. The display has been in the bookstore since October 2017, but recently received more media attention with the recent announcement that Prospector Pete would officially be retired as a mascot. In the last week, the display of

By | 2018-10-11T00:19:57-07:00 Oct 10, 2018 | 9:35 pm|Categories: Campus, Long Beach, News, Showcase, Today|Tags: , , , , |